Privacy Policy

Last updated: August 6, 2026

Start2Finish (S2F) is a personal transformation platform, and some of what you share with it — your nutrition and weight logs, quiz answers, and community activity — is sensitive. This policy explains what we collect, how we use it, and how we protect it.

1. Information We Collect

Account information. Your name, email address, and authentication details. If you sign in with Google, we receive the basic profile information Google shares for sign-in. Passwords are hashed and never visible to us in plain text.

Quiz & profile information. Your quiz answers, resulting archetype, selected pillar, strengths, growth areas, bio, location, and profile photo.

Health & nutrition information. Food logs, meal type, calories, protein, carbs, fats, water intake, and weight entries you choose to log in the Nutrition Tracker.

Community & messaging content. Community posts, comments, direct messages, and challenge participation.

Booking & payment information. Session bookings, scheduling details, membership tier, and billing status. Full card details are handled directly by our payment processor (Stripe) — we store limited references like customer and subscription IDs, not your raw card number.

Technical information. Standard device, browser, and usage log data, collected automatically and used only for security, reliability, and troubleshooting.

2. Device Permissions

Start2Finish does not access your device's camera, microphone, contacts, or GPS/location services, and the app does not request permission to use them. A few specifics, since these are common points of confusion:

  • Photos. When you upload a profile photo or attach an image to a Community post, you choose an existing photo through your device's standard photo/file picker. We don't access your camera directly and don't request camera access — you can also decline the picker's "Take Photo" option if it's offered by your device, since we only need the file you select.
  • Location. The "Location" field on your profile (e.g., "Austin, TX") is plain text you type in yourself. We do not read your device's GPS or precise location, and the app never requests location permission.
  • Microphone. Start2Finish does not record audio or request microphone access.
  • Contacts. Start2Finish does not read or request access to your device's contacts. Referral links are shared manually by you (via a code or link you copy and send yourself), not by scanning your address book.

3. How We Use Your Information

  • To operate the features you use — your dashboard, pillar content, Nutrition Tracker, Community, Challenges, Messages, Calendar, and Bookings
  • To power the AI Coach ("Queen"), which sends relevant profile and conversation context to a third-party AI model to generate a response
  • To personalize your pillar recommendations and content based on your quiz results
  • To manage your membership tier and billing
  • To send you account, booking, and — if you've engaged with our lead capture — occasional marketing communications, which you can opt out of at any time
  • To detect fraud, abuse, and keep the app secure

Your in-app activity. We use activity data — things like logins, check-ins, streaks, and lesson/challenge/nutrition progress — for two purposes only: (1) to automatically generate suggestions, recommendations, and content tailored to you, and (2) to let authorized admins view your progress and activity for coaching, support, and platform administration (see "Admin access" below). We don't use your activity data for advertising, third-party profiling, or any purpose beyond running and supporting the Service.

We do not use your health, nutrition, or personal content to train AI models, and we do not sell your personal information to anyone.

4. Community Visibility

Content you post in Community (posts, comments) is visible to other members by design. Direct messages are visible only to you and the recipient. Your leaderboard position and progress are visible to other members only if you leave the relevant visibility setting enabled in your profile — you can turn these off in Settings at any time.

5. AI Coach

The AI Coach is powered by a third-party large language model, accessed through our application platform. When you use it, relevant profile and conversation context is sent to that model to generate a reply. Treat it as a motivational tool, not a substitute for a licensed dietitian, trainer, or therapist — see our Terms of Service for more.

6. How We Protect Your Data

  • Per-account data isolation. Your nutrition logs, profile, bookings, and direct messages are locked to your account — other members cannot query or view them, aside from content you've chosen to share via Community or your visible profile settings.
  • Encryption in transit. All data sent between your device and our servers is encrypted (HTTPS/TLS).
  • Account security. Sign-up requires email verification or Google Sign-In. Passwords are hashed and never stored in plain text.
  • Payment data. Card details are handled directly by our PCI-DSS-certified payment processor, Stripe. We never see or store your raw card number.
  • Admin access. A small number of authorized team members can access member data for support, coaching, and platform administration purposes only.

No method of transmission or storage is 100% secure, but every feature here is built with the understanding that we're handling personal health and identity information.

7. Who We Share Data With

We don't rent or sell your personal information. We share data only with the service providers that help us run the platform:

  • Our application hosting and infrastructure provider
  • The AI provider that powers the AI Coach, limited to the context needed to answer your request
  • Our payment processor (Stripe), limited to billing and booking information
  • Our email delivery provider, used to send account, booking, and marketing communications

We may also disclose information if required by law, or to investigate fraud or protect the security of the platform.

8. Marketing Communications & Leads

If you take our quiz or otherwise provide your email before becoming a member, we may store your quiz results and email as a lead, and may follow up with you about membership. This includes sending you your free 8-week roadmap and enrolling you in our Welcome email series so we can check in on your progress.

Signing up separately for offers, events, our newsletter, product updates, deals, and the S2F magazine is always its own opt-in choice, shown as a distinct checkbox wherever we ask for it — we never bundle marketing consent with the consent required to use the Service. You can opt out of marketing emails at any time using the unsubscribe link in any message, or by contacting us. Transactional emails (bookings, billing, account security) will still be sent as needed to operate the Service.

9. Your Choices & Rights

You can view, edit, or delete individual nutrition logs, community posts, and profile content directly in the app, and adjust your visibility settings at any time. You can also permanently delete your account from Settings. To request a copy of your data, or for help with anything account-related, contact us at start2day.s2f@gmail.com or visit our Support page. Depending on where you live, you may have additional rights under laws like the GDPR or CCPA, including the right to access, correct, or delete your personal information.

10. Data Retention

We keep your information for as long as your account is active. If you delete your account, we delete your personal data, except where we're required to retain limited records for legal, accounting, or dispute-resolution purposes.

11. Children's Privacy

Start2Finish is not directed at, and is not intended for use by, anyone under 18.

12. Changes to This Policy

If we make material changes to this policy, we'll update the "Last updated" date above and, where appropriate, notify you directly.